Hireclub — Career Coaching, Supercharged

Personalized guidance, community support, and job-winning tools — all in one place.

A Coach-Matching Platform for Career Growth

Building Hireclub into a trusted, outcome-focused coaching marketplace

😔 Problem → Ambitious professionals overpaying for generic advice, ghosted matches, zero visibility into progress — career moves felt risky and opaque.

✨ Solution → Fast, vetted coach matching + rich profiles, clear pricing, and real-time progress dashboards that make every session count.

🚀 Impact → Higher completion rates, 3x faster salary jumps, churn slashed 40%. Members negotiate like pros.

Role

UI&UX / Graphic Designer

Task

UI/UX Design, Graphic Design, Print

Deliverables

Mobile & Web App, Marketing Materials, Print

Reimagining Onboarding at HireClub

Faster coach matches, dramatically lower early churn

Led complete onboarding overhaul as first designer.

• Ran user interviews • Identified key drop-off points • Simplified setup flow • Showed personalized coach matches earlier • A/B tested every screen

Outcome: Slashed early churn and accelerated first coaching sessions.

Reimagining Onboarding at HireClub

Faster coach matches, dramatically lower early churn

Reimagining Onboarding at HireClub

Faster coach matches, dramatically lower early churn

HireClub Social & Marketing Design

Inclusive, high-impact visuals across paid and organic channels

Owned all social and marketing creative.

• Instagram + LinkedIn carousels • Diverse, inclusive imagery • Modular career-guide tiles • Targeted ad sets • Eventbrite banners

Outcome: Higher engagement, event registrations, and coaching sign-ups.

HireClub Social & Marketing Design

Inclusive, high-impact visuals across paid and organic channels

HireClub Social & Marketing Design

Inclusive, high-impact visuals across paid and organic channels

HireClub COVID-19 Unemployment Map

Real-time crisis tool + #1 Product Hunt launch

Designed and shipped interactive unemployment map in <3 weeks.

• Live submission plotting • One-click LinkedIn opt-in • Instant recruiter outreach • Full Product Hunt asset suite

Outcome: #1 Product Hunt of the day; connected thousands of laid-off workers with employers.

HireClub COVID-19 Unemployment Map

Crisis-response tool plus launch visuals that connected thousands of laid-off workers with employers tool connecting laid-off talent with employers in real time

HireClub COVID-19 Unemployment Map

Real-time crisis tool + #1 Product Hunt launch

Hireclub Brand Swag & Stickers

Designed sticker swag that boosted brand love and organic visibility as Hireclub scaled

Created full sticker swag program from concept to production.

• Bold, on-brand designs • Laptop + water-bottle ready sizes• Premium print quality• Managed vendor proofing

Outcome: Members proudly displayed stickers; fueled organic visibility during scale.

Hireclub Brand Swag & Stickers

Designed sticker swag that boosted brand love and organic visibility as Hireclub scaled

Hireclub Brand Swag & Stickers

Designed sticker swag that boosted brand love and organic visibility as Hireclub scaled

HireClub Community Events & Workshops

Branded slide decks for career events and salary workshops

Designed all event and workshop decks.

• Salary negotiation bootcamps • Career-shift panels • Virtual networking nights • Crisp hierarchy + storytelling • On-brand premium aesthetics

Outcome: Stronger speaker impact and actionable takeaways for every attendee.

HireClub Community Events & Workshops

Branded slide decks for career events and salary workshops

HireClub Community Events & Workshops

Branded slide decks for career events and salary workshops

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