HEYLO — BUILDING COMMUNITIES
Organize, connect, and grow communities
Revolutionizing Community Group Management
A Personalized, Seamless Experience for Communities
😔 Problem → Community leaders juggling Stripe links, scattered chats, Google Docs, and endless DMs — growth meant chaos.
✨ Solution → One intuitive space with built-in payments, events, chats, docs, and check-ins — everything leaders actually need, nothing they don’t.
🚀 Impact → Thousands of communities now run smoother, grow faster, and feel truly connected.
Role
Product Designer
Task
UI/UX Design, Graphic Design, Design System, Social Media
Deliverables
Mobile & Web App, Marketing Assets
Brand Refresh & Visual Cohesion
Unified, modern identity across every touchpoint
Rolled out bolder palette + refined component library.
• New custom illustrations • Unified corner radii • Vibrant yet approachable tone • Premium with playful accents
Outcome: Instantly recognizable App Store assets and zero visual fragmentation.
Brand Refresh & Visual Cohesion
Unified, modern identity across every touchpoint
Brand Refresh & Visual Cohesion
Unified, modern identity across every touchpoint
Streamlined Onboarding Experience
A faster, brand-aligned path from join to participate
Built a cohesive, on-brand component system that feels instantly trustworthy and intuitive. • Cut unnecessary steps and inputs by 60% • Applied behavioral insights to every screen • Created a frictionless flow from joining → active event participation • Delivered record-speed activation and significantly higher conversion rates
Streamlined Onboarding Experience
A faster, brand-aligned path from join to participate
Streamlined Onboarding Experience
A faster, brand-aligned path from join to participate
Streamlined Onboarding Experience
A faster, brand-aligned path from join to participate
Built a cohesive, on-brand component system that feels instantly trustworthy and intuitive. • Cut unnecessary steps and inputs by 60% • Applied behavioral insights to every screen • Created a frictionless flow from joining → active event participation • Delivered record-speed activation and significantly higher conversion rates
Group Discovery
Clear, scannable layout that drives faster joins
Positioned a prominent hero image at the top, followed immediately by member count, group name, and location. • Created a clean, predictable visual hierarchy • Eliminated unnecessary elements and clutter • Delivered a more professional and inviting presentation for community leaders Outcome: Significantly improved browse-to-join conversion rate.
Group Discovery
Clear, scannable layout that drives faster joins
Group Discovery
Clear, scannable layout that drives faster joins
Group Discovery
Clear, scannable layout that drives faster joins
Positioned a prominent hero image at the top, followed immediately by member count, group name, and location. • Created a clean, predictable visual hierarchy • Eliminated unnecessary elements and clutter • Delivered a more professional and inviting presentation for community leaders Outcome: Significantly improved browse-to-join conversion rate.
Navigation Made Simple
Rethought home screen and global navigation for speed
Redesigned landing screen with minimal bottom navigation bar. • Bold, brand-aligned icons • Clear visual hierarchy • Decluttered subpages • Contextual feature introduction Outcome: Reduced learning curve by 50% and accelerated core task completion.
Navigation Made Simple
Rethought home screen and global navigation for speed
Navigation Made Simple
Rethought home screen and global navigation for speed
Navigation Made Simple
Rethought home screen and global navigation for speed
Redesigned landing screen with minimal bottom navigation bar. • Bold, brand-aligned icons • Clear visual hierarchy • Decluttered subpages • Contextual feature introduction Outcome: Reduced learning curve by 50% and accelerated core task completion.
Simplified Event Registration
One seamless flow from interest to confirmed RSVP
Transformed a fragmented multi-screen process into a single linear flow. • Clear ticket selection with 3 options • One-tap guest addition • Transparent pricing at every step • Single RSVP question post-purchase • Each screen has one focused task Outcome: Markedly higher completion rates and faster conversions.
Simplified Event Registration
One seamless flow from interest to confirmed RSVP
Simplified Event Registration
One seamless flow from interest to confirmed RSVP
Simplified Event Registration
One seamless flow from interest to confirmed RSVP
Transformed a fragmented multi-screen process into a single linear flow. • Clear ticket selection with 3 options • One-tap guest addition • Transparent pricing at every step • Single RSVP question post-purchase • Each screen has one focused task Outcome: Markedly higher completion rates and faster conversions.
Chatroom Redesign
Cleaner, faster interface focused on real conversation
Refreshed the entire chat environment from the ground up. • Cleaner message bubbles • Sharper, more readable typography • Refined input bar • Improved color contrast and status indicators Outcome: Higher engagement and longer active time in conversations.
Chatroom Redesign
Cleaner, faster interface focused on real conversation
Chatroom Redesign
Cleaner, faster interface focused on real conversation
Chatroom Redesign
Cleaner, faster interface focused on real conversation
Refreshed the entire chat environment from the ground up. • Cleaner message bubbles • Sharper, more readable typography • Refined input bar • Improved color contrast and status indicators Outcome: Higher engagement and longer active time in conversations.
